Greenfield Wine Company Chooses Conformia WinePRO System


REDWOOD CITY, Calif.--(BUSINESS WIRE)--July 1, 2004. Conformia Software Inc., the leader in Product Conformance Management (PCM) enterprise software for regulated, process manufacturing industries such as beverage alcohol and life sciences, today announced that Greenfield Wine Company has selected its Conformia WinePRO solution.

"We couldn't be happier to be implementing WinePRO, and there are numerous reasons why we have chosen this solution," said Paul Moser, Director of Winemaking for Greenfield Wine Company. "Our current PC systems provided us with incredible depths of inefficiency and waste, whereas the real-time WinePRO solution will provide our winemaking and production crew with substantial time savings when it comes to data entry. Meaning, we will no longer have to hire another lab person just to allow someone in production to concentrate on data entry ­ an immediate cost savings."

WinePRO 3.0, which was released earlier this month and replaces version 2.0, is based on over 50 person years of extensive research and development into winemaking, production and regulatory best practices. Wine product planning, real-time workflow management and user specific reporting are all completely integrated and accessible across multiple sites, geographies, and organizational structures. At every step, from vine-to-bottle, WinePRO enables full traceability and cost driven winemaking that provides improved risk management and increased visibility into winery operations.

"A huge change for us will be in the greater efficiency WinePRO will create in the blending process, allowing us to easily to trace the percentages of variety, vintage, and appellation in each lot, eliminating worries as to whether any given trial blend meets government requirements. Another huge advantage we see with WinePRO is being able to quickly access the entire history of any wine lot ­ fermentation, analyses, and cellar treatments ­ across multiple bonds. These issues, and many others, were not being addressed by our past PC systems," added Moser.

Greenfield Wine Company (GWC), located in American Canyon, California, has been producing premium wine in the Napa Valley since 1980. GWC produces and markets wine under the Manzanita Canyon, Cartlidge & Browne and Stratford labels. In addition, GWC produces several private labels for both domestic and International customers and under the dba Alliance Wine Services, GWC custom crushes and custom bottles for a variety of clients. Last year, GWC bottled over 500,000 cases between their own brands, private labels and custom bottling contracts.

"We anticipate that WinePRO will allow us to track costs in the cellar in more detail and more accurately than we have been able to using other systems," said Steve McKeon, Chief Financial Officer for Greenfield Wine Company. "By managing multiple bonds simultaneously, we expect that WinePRO will reduce the amount of time we spend each month consolidating the information required for invoicing our custom crush clients. We love the idea that it is a web-based application and can be accessed from anywhere."

WinePRO covers the complete winemaking process from harvest through bottling, with solution modules for: work order planning & management, blend management, tank management, barrel management, lab and quality management, cellar management, compliance reporting, bottle-to-vine traceability and costing management. It also covers the full product life cycle from blend planning, through production, and product history management. WinePRO automatically generates real-time business performance reports for a user-defined period based on the activities in the period. These capabilities are just some of the primary appeal to the entire winery enterprise.

"Greenfield Wine Company is an ideal partner for us, as they are a fast growing producer with three distinguished wine brands and a renowned custom crush facility," said Joe Prang, CEO of Conformia. "They are a perfect example of how WinePRO works for a multitude of customers with varying needs. GWC will enjoy the efficiency and cost saving methods WinePRO will allow them as they manage their multiple custom crush customers, in addition to their own brands."

Conformia WinePRO is offered to all segments of its customer base: small and midsize wineries, multi-site global wine corporations, and custom crush facilities.

About Conformia Software
Conformia develops and markets Product Conformance Management enterprise software solutions, which enable businesses to simultaneously monitor and meet business performance, product composition, and compliance goals. Conformia's web-based enterprise software products enable regulated, process manufacturing industries to improve product quality and integrity; enhance operational visibility and traceability; improve risk management; and decrease costs and risks associated with non-compliance. The company’s initial focus is in the two verticals: beverages (wine, spirits, beer, and juice) and life sciences (biotechnology and pharmaceuticals). The company was founded in July 2000, and is headquartered in Redwood City, CA.

For more information, please visit www.conformia.com.

Contact:
Carrie Shields
(619) 347-2040
carrie6@cox.net